Case study:We chose Business Cloud by looking for hosted cloud server solutions and because we already had immense trust in iiNet’s product and support, it was a no brainer!
Gary Tramer
Leadchat
“Business Cloud is a very cost-effective way of running a remote server for us, instead of needing to install expensive infrastructure. We needed a remote workstation that could run Windows-based software, be accessible from multiple locations and give us the ability to run tools that wouldn’t impact our local bandwidth”
Leadchat is a digital business specialising in online “receptionists” or sales agents that engage with web visitors through live chats. When someone visits a particular website, a popup chat window will appear on the website to provide information or answer any queries that a visitor might have, with all leads generated sent directly to the business’ inbox.
According to co-founder Gary Tramer, live web chats are a great way to convert web traffic and acts as a “human presence” akin to having a sales agent in store.
Established in mid-2013, Melbourne-based Leadchat currently employs 35 people and service customers across Australia, New Zealand, UK and US.
“Our customers are seeing an 800% increase in return on investment. And we’re able to provide such an amazing service because we can spend money on operations and research. These expenses are possible because of savings from leveraging cloud based technologies like Business Cloud.” said Gary.
“Personally, I’ve been an iiNet customer for over seven years and as a business, we’ve used iiNet since we started,” said Gary. This is a great lesson in loyalty – at Leadchat, we too want customers to stay with us for seven years. We understand the way to achieve that is through consistently great results, a fantastic product at the right price and exceptional service.”
With iiNet’s Business Cloud, Gary found a reliable, high-quality product that makes it easy to host their remote server, run tools that help them build lead generation databases and host analytics tools to monitor customer traffic patterns.
The nature of the business also means that multiple staff members log on to the remote server at the same time from various geographical locations.
“Business Cloud is a very cost-effective way of running a remote server for us, instead of needing to install expensive infrastructure. We needed a remote workstation that could run Windows-based software, be accessible from multiple locations and give us the ability to run tools that wouldn’t impact our local bandwidth,” explains Gary.
“We chose Business Cloud by looking for hosted cloud server solutions and because we already had immense trust in iiNet’s product and support, it was a no brainer!”
“Our customers are seeing an 800% increase in return on investment. And we’re able to provide such an amazing service because we can spend money on operations and research. These expenses are possible because of savings from leveraging cloud based technologies like Business Cloud.”
At the heart of the business is great customer service, which is one of the reasons they’re an iiNet customer. “At Leadchat, we’re passionate about customer service and iiNet’s a great example of how we can improve our own offering and service to our customers.”