Case study:It doesn’t matter if our client’s based in Colorado, India or the Canary Islands – we can be flexible with how we communicate with them which is important for a small company like ours with a global reach.
Ralph Becker
Testadvance
“Our business is all about the people and similarly, that’s what I love about iiNet. It’s not very often you get personalised yet professional customer service that makes me feel as if I’m dealing with someone face to face.”
Testadvance is a technology system integrator that provides a range of Radio over Internet Protocol (RoIP) systems to the telecommunications, aerospace, defence and electronic manufacturing industries.
Based in Melbourne, Testadvance has effectively delivered design, engineering, installation and consulting solutions worldwide for the past 11 years.
Ralph Becker founded Testadvance in 2003 after 16 years working as a consultant for Hewlett-Packard and Agilent Technologies. As Executive Consultant for Testadvance, Ralph brings to his company more than 25 years of combined experience in the wider electronics industry.
Ralph’s business philosophy is simple – he and his team strive for competence, integrity and commitment, whether they’re installing RoIP systems for an airport in India or helping a coal miner in New Zealand better manage their dispatch trucks. These values have seen the business grow in terms of employing more associates and expanding into the areas of agriculture and processing.
“iiNet’s Hosted Exchange means that we can respond in nearly real-time to our clients and prospects, whether we’re in the office during normal hours, having a bite to eat or at the beach on holidays. This has really paid off with our clients and provides excellent return on investment to the business,”
In a typical work day, Ralph and his team frequently share documents on Dropbox, talk to international clients over Skype, run real-time demos and access remote servers. These day-to-day requirements mean a fast and reliable connection is needed to effectively communicate and collaborate with clients and suppliers.
“During my 16 years at HP and Agilent Technologies, the only way we could communicate with clients and run them through demos was by physically flying to a client or talking over the phone with them, and even then there were no visuals,” said Ralph.
“With iiNet, I’m able to submit a support case and receive a call back with follow up for any outstanding issues. No further effort on my side is needed, and you know what? That’s hard to beat.”
Today, Ralph uses iiNet’s Business Bundle, Hosted Exchange email service and VoIP phone services to run his business smoothly.
“iiNet’s Hosted Exchange means that we can respond in nearly real-time to our clients and prospects, whether we’re in the office during normal hours, having a bite to eat or at the beach on holidays. This has really paid off with our clients and provides excellent return on investment to the business,” says Ralph.
“I’m able to demo a system for prospects in Pakistan while simultaneously exchanging emails. It doesn’t matter if our client’s based in Colorado, India or the Canary Islands – we can be flexible with how we communicate with them which is so important for a small company like ours with a global reach.”
This was a factor in helping Testadvance clinch a major deal with Bangalore International Airport in India, beating out another Indian multinational corporation to deliver a RoIP system that would help the airport better manage ground crew and air traffic control.
“Part of the reason why the client gave us the project was because we’re very reliable, which is very much due to our IT infrastructure from iiNet. I was able to take a call from our client whilst having dinner with my kids, and solved any issues within 15 minutes. Even the first few months of working on the project were seamless – we were able to discuss complex design specifications and exchange huge documents virtually, which saved us so much time and money,” says Ralph.
“As a small firm we can’t afford to have downtime or spend time waiting on hold with telecommunications companies. With iiNet, I’m able to submit a support case and receive a call back with follow up for any outstanding issues. No further effort on my side is needed, and you know what? That’s hard to beat.”