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Peter Blasina
The Gadget Guy
Peter Blasina is 'The Gadget Guy'. He frequently appears in mainstream newspapers, key technology magazines, ABC Radio, Channel Seven (Sunrise, Better Homes & Gardens and Today Tonight programs) and The Gadget Guy website.
Peter writes and speaks extensively on the rapidly changing landscape of technological innovation and its impact on business and consumers.
Branding
Branding is the least addressed and probably has the most affect on a small business. Your brand strategy, and the equity you build in your brand, is really the value of your business.
4 tips for a great business brand:
Do your research.
- You need to know your business and competitors well before you start a business and before developing your brand
Work with professionals.
- Engage a graphic designer to help you work through the branding process and to develop business/marketing materials, such as a logo, stationery etc.
Develop a brand strategy.
- How will people engage with the brand and how will it be rolled-out? Your brand strategy needs to incorporate your business values, personality and positioning.
Also, be consistent and true to your brand – this is really important. If you can’t live and breath your brand, then why should anybody else believe in it?!
Review your brand strategy.
- Don’t be afraid to:
- Ask for feedback from people who come in contact with your brand to see if it still working for you and your business
- Throw your cards in the air and start again. Often it is better to go back to basics, and rebuild based on a clearer understanding of your business and your target audience
- Be flexible. A brand is not set in stone. Review your brand periodically and adjust accordingly to ensure your business stays in tune with your customers and their needs